About Us

About Us
#1 Kids Gummy Vitamin Brand

Since 1998, we have revolutionized the dietary supplement industry with five simple words: “We Make Nutrition Taste Good.™” Our introduction of a full range of delicious, gummy vitamins and supplements has provided consumers with an enjoyable and convenient alternative to traditional vitamin pills and tablets.

As a leader in the field of taste and nutritional technology, we cover the full spectrum of dietary supplements for adults and children with the vitafusion™ and L’il Critters™ family of gummy vitamin brands.

In October 2012, Church & Dwight Co., Inc. purchased Avid Health, Inc. (parent company of Northwest Natural Products, Inc.), acquiring leading brands in the gummy vitamin industry including: vitafusion™, L’il Critters™, as well as the probiotics brand accuflora™.

†Data on file.

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